Target Audience

~Target Audience~
For our trailer I believe that were targeting teenagers/young adults from around 16-24. I don’t think it is for teenagers younger then the age of 16 due to the violent nature and language that we’ve used in the trailer to highlight the urban/tragic aspects of the protagonist life.
As a group we have used movies like Kidult hood, Adulthood and ONE DAY to guide our neiche market. For example Kidult hood directed by Menhaj Huda was made on an extremely low budget of £600,000 and was marketed to young male and female teenagers. This is very similar to the themes and that we want to create for our own trailer. For example Huda did not use any costume/make up designers, to hold the authenticity of the film; our trailer is doing the same thing and therefore I feel the target audience is similar too.

As a group we feel that our trailer attempts to represent a serious number of issues of what some teenagers growing up in today's society have to go through; this explains why so many people who are in this age group may watch it. There is also a very realistic approach within this film as most of the actors and actresses are within this age group and therefore know what others their age go through.